LET'S TALK: DC 2.0

BobBretall · Post by **BobBretall** » Thu Jun 30, 2011 4:54 pm

Here's a place to gather up all the excitement about the DC Re-launch.

Let's start off with the new 3 & 1/2 minute video DC has put out.

Watch it, then come back here & discuss DC 2.0!

http://www.youtube.com/watch?v=LAYLSfeE ... r_embedded

abysslord · Post by **abysslord** » Thu Jun 30, 2011 5:02 pm

"Our heroes are young, the origins are fresh..."

Eh, just make good stories and that's all that matters. I'm excited for September since I'm kind of the person this was created for ... I only read marvel as a kid and didn't want to start reading Wonder Woman on #611 or something. Now I'm picking up 20 titles and I'm excited to see if they can bring the goods.

Trev · Post by **Trev** » Thu Jun 30, 2011 5:22 pm

There are parts of it that sound a little desperate, which is odd I think bec. it is so exciting.

I'm not sure who says it, bec. it's a voiceover, but someone mentions getting people collecting comics. I think they need to focus on getting people reading comics. Catering to the collector is the wrong move.

There's a scene with Jim Lee working with someone drawing digital and it looks like it is shot in an empty warehouse. Maybe it's their new offices and the build out isn't done?

Funny that Geoff Johns is NOT featured in this video at all.

HassanT · Post by **HassanT** » Thu Jun 30, 2011 6:13 pm

Trev wrote:There are parts of it that sound a little desperate, which is odd I think bec. it is so exciting.

I'm not sure who says it, bec. it's a voiceover, but someone mentions getting people collecting comics. I think they need to focus on getting people reading comics. Catering to the collector is the wrong move.

There's a scene with Jim Lee working with someone drawing digital and it looks like it is shot in an empty warehouse. Maybe it's their new offices and the build out isn't done?

Funny that Geoff Johns is NOT featured in this video at all.

Geoff Johns was probably busy with the Green Lantern movie. Keep in mind he is DC Entertainment Chief Creative Officer over everything, not just comics.

Why do you think it sounded desperate?

I thought it was fine. The mentioning the young part was interesting, but I think DC has to do that. Their heroes have always been known to be older. I think it is more interesting to have the heroes younger (mid-20s), as opposed to mid-30s, like they have been recently portrayed.

Trev · Post by **Trev** » Thu Jun 30, 2011 6:40 pm

HassanT wrote:
Trev wrote:There are parts of it that sound a little desperate, which is odd I think bec. it is so exciting.

I'm not sure who says it, bec. it's a voiceover, but someone mentions getting people collecting comics. I think they need to focus on getting people reading comics. Catering to the collector is the wrong move.

There's a scene with Jim Lee working with someone drawing digital and it looks like it is shot in an empty warehouse. Maybe it's their new offices and the build out isn't done?

Funny that Geoff Johns is NOT featured in this video at all.
Geoff Johns was probably busy with the Green Lantern movie. Keep in mind he is DC Entertainment Chief Creative Officer over everything, not just comics.

Why do you think it sounded desperate?

I thought it was fine. The mentioning the young part was interesting, but I think DC has to do that. Their heroes have always been known to be older. I think it is more interesting to have the heroes younger (mid-20s), as opposed to mid-30s, like they have been recently portrayed.

The voice over on collecting is Lee. Just rewatched it.

Looking at it again, I think the desperation is in the mannerisms and the tone. Maybe because it seems sort of slap-dash, i don't know. Plus there seems to be about 15 different marketing angles in the one video. Young, collectors, fresh, new characters, old characters, digital, not digital, buy them in the shop, don't buy them in the shop. Having done some of these things before, it's like the marketing guy says 'now talk about this, now talk about that' 'can you use this word?', etc. rather than a conversation.

Interesting that they used the same format as the DC History documentary.

Gilgabob · Post by **Gilgabob** » Thu Jun 30, 2011 8:00 pm

I'm glad to see they are continuing to promote their new initiative with different forms of marketing. I was afraid after the initial announcement they would in essence, put their feet up and wait for September.

Good job so far DC, keep it up!

Tom · Post by **Tom** » Thu Jun 30, 2011 10:42 pm

DC is defiantly giving it their all on this. I think they should get a lot of credit for trying something, and trying to get people excited. It seems that there is a lot of excitement from existing comic book readers, I'll be currious to see how many new readers this brings in. I think more than likely this won't bring in a whole lot of new readers, but it will probably bring in a lot of lapsed readers. Only time will tell though.

Here's hoping for the best!

abysslord · Post by **abysslord** » Fri Jul 01, 2011 12:14 am

I think they'll get more credit down the line if they prove to people this isn't temporary. If they truly stick to this and not revert to Action Comics #1000 or something, I'll give them even more credit.

Trev · Post by **Trev** » Fri Jul 01, 2011 8:01 am

abysslord wrote:I think they'll get more credit down the line if they prove to people this isn't temporary. If they truly stick to this and not revert to Action Comics #1000 or something, I'll give them even more credit.

come on. of course they'll do Action 1000! It's the smartest thing they could do with that issue.

GABE! · Post by **GABE!** » Fri Jul 01, 2011 10:28 am

I thought it was funny that they said 52 writers, when many writers are doing more than 1 book.

At this point I'm a little over the initial shock and surprise of the new 52 "event" and I want to start hearing more about what the stories will be about and how the DCU will be after September.

Gilgabob · Post by **Gilgabob** » Fri Jul 01, 2011 2:13 pm

GABE! wrote:At this point I'm a little over the initial shock and surprise of the new 52 "event" and I want to start hearing more about what the stories will be about and how the DCU will be after September.

I can understand that but I think mystery creates excitement. The downside is that mystery also creates expectations and it will be up to DC to deliver on the hype this is creating.

abysslord · Post by **abysslord** » Fri Jul 01, 2011 2:40 pm

Here's a giant FAQ released by DC:

http://www.comicbookresources.com/?page ... e&id=33078

Specifically why end Action and Detective before they reach their 1,000th issues? Action Comics is the longest running American comic book, followed closely by Detective Comics, the company's namesake. Isn't renumbering these series actually a retreat from the love of "comics as comics"?

Our Co-Publishers and editors thought long and hard about this. It was an extremely important decision that was not taken lightly. But executing this unprecedented event meant taking creative risks on every level and pushing forward with big, new ideas. A partial renumbering would not have had the impact we needed to showcase the amazing changes and direction we have planned for the new DC Comics universe of characters. Counting issue numbers is focusing on the past, not the future.

I'm going to hold them to that.

Danscomics · Post by **Danscomics** » Fri Jul 01, 2011 2:53 pm

Trev wrote:
abysslord wrote:I think they'll get more credit down the line if they prove to people this isn't temporary. If they truly stick to this and not revert to Action Comics #1000 or something, I'll give them even more credit.
come on. of course they'll do Action 1000! It's the smartest thing they could do with that issue.

Besides, is anyone even going to remember in 96 months? By then most people probably won't care much that Action is getting renumbered to 1000 instead of going to 96.

BadDeacon · Post by **BadDeacon** » Fri Jul 01, 2011 2:55 pm

When I first heard about this, my reaction was confusion.

The more I hear about it, the more it sounds like a really good idea.

I've felt recently like a lot of mainstream comics become stagnant, 800 issues about the same person is quite a lot. I'll check out at least a couple of the titles.

stardog · Post by **stardog** » Fri Jul 01, 2011 4:04 pm

I'm excited about this, but at the same time I have my doubts how successful it will be. I agree with what Bob said on the latest Mayo Report podcast. DC won't gain a lot from the existing comic book fanbase. They'll continue selling a lot of Green Lantern and Batman books (the titles w/Bruce) and they should get a nice jump with Superman, Action Comics, and Justice League, but everything else? I like what DC is trying to do with Mr. Terrific and Batwing, but how long will those books be around if the current market is any indication? Gail Simone is one of my favorite writers and one of the best writers in comics, but how many books does she sell? Anyway, these are just a couple of examples that come to mind, but the larger point is DC finding a new audience and how difficult that could be. I'm rooting for them... it's just what the industry needs and they're my favorite publisher, but I'm not sure what they'll gain other than a few more spots in the top 10 with Action, Justice League, and Batman.