Actually there was an announcement from Marvel about a month back that they were going to try to move back to the $2.99 price point. In doing that though they are reducing the page count of books down to 20 pages. They felt they could counteract that though by promising that the books they did this with would be shipping more than 12 times a year.BobBretall wrote:I think Marvel's theory must be that most people who are still getting those titles must be digging them, so double-shipping will increase their revenue in a given month for that title. Even if some % of people stop getting the title, it still increases overall revenue for that month. If sales get too low, they can the book & reset to #1 with some minor changes. Repeat as necessary.HassanT wrote:I think I would read more Marvel comics if it wasn't for the double-shipping. I mean, I could understand on their top selling books, but on their low selling books?BobBretall wrote: Well, Marvel drove me off of Herc by double-shipping this month.....
Series I'm On the Fence About + Double Ship = Dropped!
It actually seems to be damaging them in the long term for short-term gains.
I will leave a smarter person to do the math, but I think in reality they think that more books at $2.99 will make them more money than fewer at $3.99. It probably would, if it wasn't for all the people that are being turned off of the titles when they double ship.