JohnMayo wrote:They may have dropped the "drawing the line at $2.99" campaign a while ago but they are still holding true to it. All of the $3.99 comics have a full length feature and a half length backup feature. We are getting more content in the comics for the $3.99 price tag from DC than from Marvel.
Although Marvel is a bit funny on this. Thye have certain books that they consider "$3.99 books" - and you get no extra content, unless it's a $4.99 or higher issue - ex, Avengers, Spiderman.
But then you have the $2.99 books, and when you get a $3.99 version of that book, you DO get extra content. For example, the new DD: The End was $3.99 for about 33 pages of content.
So seems they just figure certain titles are more in demand - they're more price inelastic (to use an economic term), so they will make out by raising their price.
Two points on this: first, it might be shortsighted in terms of the company as a whole, as the higher price might induce people to stop buying their comics at all. Second, if they're not telling you its a bigger issue, you might now know it - so, for example, this DD I bought b/c I like Bendis's DD - so I'd pay $3.99 for it anyway. But I had no idea it was extra-sized until I actually read it. So I think they're missing a chance here in terms of not letting potential buyers know they're getting more for their $$ here.
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